Audience Appreciation
Happy participation is key. We make research fun and engaging with innovative hardware/software solutions including tablets, kiosks, games, and incentivized activations. And the process refinements never stop. We are currently innovating with photo and video documentation, artificial intelligence integration and more. We train staff and hone collection tactics to gather priority opinion in the most respectful way. Privacy is assured.
Work with a Specialist
Onsite/offline audience research is almost always a secondary consideration for conventional research firms. And expensive. Because it’s our focus, we provide more comprehensive results at about half the price. Our intention is to go well beyond what’s commonly offered by adding value through every step. Our campaigns are tailored to your priorities, optimized by statistics experts, and structured to meet CRIC and Statistic Canada’s Research Standards.
Measure Impact
Events are ecosystems. Your partners are as valuable as your audience. Vendors, venue, operators, managers, staff, volunteers, and community leaders all have a stake and an opinion. Following your event, our team will gather powerful feedback from your most important partners. You’ll better understand your impact on businesses, public services, and residents.
Your audience is on your team.
Events large and small, are full of questions. What’s working? What’s not? What are we missing? Where should our investments be directed? Ask enough people at your event and they’ll answer all these questions. They’ll uncover your weaknesses, validate your strengths, and reveal your opportunities. And because they have a stake in your success, the quality of input is high. They are on your team. Eventmetrics extracts those valuable insights by engaging your audience before your event, on-site and afterward. Analyzed quickly and expertly, that input can dramatically refine how you plan, operate, market, and grow.
How it works
Adding the missing parts of the picture.
Genuine insights from hundreds of patrons can clarify: path-to-purchase, marketing conversion, online engagement, brand recall, local economic impact and so much more. You'll know exactly how audiences are interacting with activations and event programming. And when you know that, you know your next strategic steps. We work together to design the perfect plan.
Insights you
can apply now.
In the field, we use the latest digital tech, then analyze online afterward. Our reporting is based on years of experience in event marketing, corporate sponsorship, philanthropy, government relations, and grant writing. We also work in tandem with third-party site planners, event specialists, architects, and engineers to enhance our findings. Our data can usually feed directly into your CRM system or marketing platform for further analysis.
Research with
a Return.
Too many reports sit on a shelf. Ours don’t because they are fitted to your needs. You don't simply get a report. You get the insight and hard evidence you need to make adjustments and pursue opportunities. Design, writing, and visual clarity are second to none. So in print or presented on a screen, our reports are powerful calling cards.
The goal with research is to make it pay. Ours does by prioritizing improvements, identifying opportunities, and enhancing relationships
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Who needs this sort of intelligence?
You do if you’re an event planner who wants to understand how to improve operations and programming, a brand manager who wants to better understand needs and wants, a municipal coordinator who wants to communicate impact, or a marketer who wants to know what motivates and influences.
Pain Point Relief
Audience Satisfaction
Audience Experience Planning
Action Planning Support
Site Planning Refinement
Economic Impact
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Demographic Research
Community Impact
Sponsorship Recall
Brand Awareness
Brand Engagement
Campaign Conversion & Recall
Omnichannel Assessment
Partnership Auditing
Reputation Monitoring
Crowd Behaviour
Crowd Density & Flow
and much more.
